Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, Hope your year has started terrifically! I spent my husband’s birthday thinking about a cactus.Not cake. Not candles. A cactus. --- The day I’m writing this is my husband’s...
10 days ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I wasn’t thinking about business at all.I was deciding what shoes to wear to Christmas dinner. And somehow, that’s when the email wrote itself. I usually don’t struggle with...
17 days ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I watched them ruin a perfectly good turkey. Not metaphorically. Literally. Years ago, I used to attend a 3-day event that landed on a long holiday weekend. All meals were...
24 days ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I wasn’t supposed to write about this today. But this is the thing that’s been sitting in my chest for weeks now.So here we are. There’s no turning back anymore.This will be the...
about 1 month ago • 3 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I used to treat the end-of-year shutdown like a sacred window of possibility. Two full weeks. Wide open days. Long stretches of quiet where I could finally, finally, catch up on...
about 1 month ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I used to judge a business the same way I judged my first “grown-up” car, by the way it looked from the outside. And just like that silver Volkswagen Jetta I bought at 23, things...
about 1 month ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I used to buy things for my business the way some people impulse-buy snacks at Target.Quick. Emotional. Hopeful.And usually followed by regret. It felt like wandering through a...
about 2 months ago • 4 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I’ve got a funny story for you today. I spent years mispronouncing my own name. Yep. My own name. It was one of those things I never questioned, kind of like when you grow up...
about 2 months ago • 3 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! News! I am launching a free custom GPT today. Make sure to scroll down to access. Beloved Architect of Identity, Not long ago, my husband worked at a Cuban bakery.Well, it started as a Cuban bakery, and...
2 months ago • 3 min read