Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, One of the most painful failures of my life had nothing to do with competence. It was a failure of expression. When I was in college, I joined the engineering honor society. Over...
13 days ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I once enrolled in a future that looked impressive on paper and miserable in real life. A couple of years after college, I felt the invisible clock start ticking. Everyone around...
20 days ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, The job you dreaded at 17 might be the reason you win at 35. When my husband was a teenager, his mom opened a tiny bakery. Nothing fancy. Just a few kinds of bread each day. And...
27 days ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, Lately, a YouTube show has been doing something dangerous to my business. It’s making me feel like a beginner again. I’m from Puerto Rico. So when I stumbled into a show about a...
about 1 month ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I almost ruined a dream trip because of a pair of “good” shoes. Not bad shoes.Not cheap shoes.Not even uncomfortable shoes. Just… not my shoes. Several years ago, I planned a...
about 1 month ago • 3 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, The most expensive mistake I ever made on a hike wasn’t the shoes. It was pretending I could “just make it work.” --- I love hiking. I’m not a hardcore, ultra-light,...
about 2 months ago • 3 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, Hope your year has started terrifically! I spent my husband’s birthday thinking about a cactus.Not cake. Not candles. A cactus. --- The day I’m writing this is my husband’s...
about 2 months ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I wasn’t thinking about business at all.I was deciding what shoes to wear to Christmas dinner. And somehow, that’s when the email wrote itself. I usually don’t struggle with...
2 months ago • 2 min read
Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I'm Ruth Rieckehoff, and I'm so glad you're here. Please share this newsletter with a friend! Beloved Architect of Identity, I watched them ruin a perfectly good turkey. Not metaphorically. Literally. Years ago, I used to attend a 3-day event that landed on a long holiday weekend. All meals were...
2 months ago • 2 min read